Women's Health bans Bikini Body' from its covers calling it an ''unintentional insult''

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Jan 1st 2016, 20:29

Women's Health magazine is saying goodbye to the phrases 'Bikini Body' in 2016.

Editor-in-chief, Amy Keller Laird, penned an essay on Tuesday announcing  cover lines like bikini body would no longer be used as part of the fitness magazine's New Year resolutions..She wrote
Dear "Bikini Body,"
You're actually a misnomer, not to mention an unintentional insult: You imply that a body must be a certain size in order to wear a two-piece. Any body—every body—is a bikini body. You've got a shaming, negative undertone that's become more than annoying. Listen, rocking a bikini does require confidence, but we'd rather focus on the greater benefits of getting a strong-as-hell core: running, surfing, dancing, climbing, being able to carry a 2-year-old up and down the stairs 10 times a day. When one reader said, "I hate how women's magazines emphasize being skinny or wearing bikinis as the reason to be healthy," it became so clear: We never want to be that type of women's magazine. So, "Bikini Body," see ya. Wouldn't wanna be ya.

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